Bentley Motors
The Bentsleigh
"HE ASKED IF THE FLYING SPUR ACTUALLY FLEW..."
It all started when a mystery Mulliner customer came to Bentley with a very long list of requirements... "Our mystery VIP customer developed repetitive strain injury in his hands from steering reindeer ropes and he's written a long list that he's checking twice."
That's right. Mr Claus himself. Celebrating the people behind the Bentleys – and the near-magical pursuit of craft, performance and innovation that goes into every car, we made a mockumentary style film and creative campaign that showed just how unique the Bentley offering is.
From initial ideation through to production, I kept the (snow) ball rolling with execution ideas, scripts, visuals and activations across social and digital. And that's the story of how we put Father Christmas where he belongs – behind the wheel of a Bentsleigh.
It wasn't easy. His standards were sky high. But thankfully the Bentsleigh came through in the nick of time. And it
And it completely sleighed the competition, obviously.
