Porsche
Back Your Dreams
Porsche is not a shy car, it's a symbol of success. Something to be seen and heard. But as a brand traditionally skewed to masculinity, the iconic heritage brand needed to show up with something new to say.
Inspiring powerful women to make their move and speak their dreams into existence, we used a hard-hitting tone of voice to galvanise customers to start showing up for themselves. Because a Porsche is not a shy car – it’s made for those who dream out loud.
Galvanising driven females all over the world to take ownership of their dreams, this campaign is a rallying cry to claim achievements with pride, and acknowledge true potential at the heart of every life journey. From businesses and side hustles, to meaningful family moments or passion projects.
Going after your dreams, manifestation and the Law of Attraction is part of the cultural zeitgeist and conversation, particularly among the youth and female audience who yearn for a positive outlook.
And this power is only growing, with 10bn views of #manifestation on TikTok. We decided to claim this energy, and show the world what's possible when you share your dreams out loud.
